When embarking on a new facebook advertising campaign it's important to embrace the data gathering exercise that this is. Step out of the mentality that this is about conversions. In the very first instance your facebook campaign is a research project. As time goes on and you learn your tribe and your audiences in fb you can scale your campaigns and earn money through any conversions, but in the very beginning we are keeping budgets low and gathering data.

The joy is that using my methodology you will not only learn lots about your tribe but you will also gain thousands of people into your fb audiences who you can then retarget in future campaigns.

I've created a super grid worksheet for you to use to create your initial adverts and landing pages to make sure you have planned everything before you begin the creation process.

I like to handle two of the biggest objections right up front. Have you helped real people make a difference to their lives and who are you to offer advice, why...